Hello

I'm Anthony Wee, CeMC®

Digital Marketing Expert, Passionate PR & Social Media Pro

  • Location Kuala Lumpur, Malaysia
  • E-mail anthonywee19 [@] gmail [.] com
  • Project/Job Hunt Yes

Download Anthony's Resume

Hello! I am an agile digital and social media manager proficient with digital tools and technologies, with a track record of creating and implementing successful digital and social media campaigns. Keep up-to-date with constantly evolving technologies in online social networking, digital space and web search tools to work closely with clients and stakeholders to create innovative, effective campaigns.

With over 20 years of business and corporate experience in retail business and social media, I have developed a special interest in online marketing, social media marketing and training. I trained over a hundred participants consisting of primary and secondary students, entrepreneurs, business owners and executives. Topics that I taught include social media marketing, online marketing, website building using WordPress, computer basic and application for adults and computer for children.

A graduate from the University of Sunderland, UK, I was awarded the Master of Business Administration (Merit). I graduated with a Bachelor of Information Technology (Honours) in Software Engineering from Multimedia University, Cyberjaya. I was also accredited as a Certified eMarketing Consultant (CeMC®) by Internet Marketing Standard Board, Australia; and Certified Social & Community Manager by Digital Marketer, Texas.

Professional Skills

Facebook Application
Social Media Marketing & Advertising
Facebook Advertising
Google Analytics
Online Reputation Management
Influencer Marketing
Crisis Management
Email Marketing
Video Marketing
SEO
Web Development
WordPress
HTML & CSS
Photoshop
Illustrator
Photography
Word
Excel
PowerPoint
Public Relation
Press Release
Training

Portfolio

Sky Palace 食唯天 – Rock in the Skies Food & Music Event

Facebook Application Photography Social Media Social Media Campaign Video

Sky Palace - Rock in the Skies Food & Music Event

Facebook Application Photography Social Media Social Media Campaign Video

Sky Palace – Rock in the Skies Food & Music Event

For the first time, on 18th March 2016 (Friday), Sky Palace 食唯天 hosted a very special and exciting Food & Music event: #ROCK上云霄 with The Sky & a group of passionate local guest rock band #赤道乐队.

Two dinner slots were allocated for the diners and after dinner, they were treated to the #Rock上云霄 music event from 9pm – 11pm
(includes 1 complimentary alcoholic or non-alcoholic beverage redeem from The Sky at The Voice at Skypark, One City)

Meal includes:-
Chilled Alaska crab with mixed fruit and salad (沙律亞拉斯加螃蟹)
Buddha Jumps Over The Wall (食唯天佛跳牆)
Barbecue flamenco pork ribs (海鹽燒西班牙黑豬排)
Steamed star grouper in Cantonese style (粵式七彩星班魚)
Signature fried rice served in stone pot (升級版石鍋蛋炒飯)
Chilled coconut pudding with hasmah (雪蛤椰子布丁)

A total of 80% event tickets were sold.

Sky Palace 食唯天 Community Management

Social Media Social Media Management

Sky Palace 食唯天 - Facebook Community Management

Social Media Social Media Management

Sky Palace 食唯天 – Facebook Community Management

Social Listening – Daily monitoring and responding to customer service and reputation management issues.

Social Influencing – Establishing authority on the social web by distributing and sharing of valuable content.

Social Networking – Identifying and associating with authoritative and influential individuals (bloggers).

Social Selling – Generating leads and sales from existing customers/ prospects

Sky Palace 食唯天 has developed strategic partnership with 7 influential food bloggers and earned media mentions via their social webs and blogs. Page engagement increased tremendously. Running Facebook Ad increased offers awareness and resulted with “Fully Booked” for the Dim Sum promotion, even until today (July 2016).

Sky Palace 食唯天 - Dim Sum Campaign

Social Media Social Media Management

Sky Palace 食唯天 – Dim Sum Campaign (April 2016)

Sky Palace 食唯天 - Facebook Page Anaytics

Social Media Social Media Management

Sky Palace 食唯天 – Facebook Page Analytics (January – June 2016)

I’m Anthony Wee CeMC®

Website

I'm Anthony Wee CeMC®

Website

Anthony Wee CeMC® Resume

MCT Website Revamp

Seo Website

MCT Website Revamp

Seo Website

MCT Website Revamp

One City Website Revamp

Seo Website

One City Website Revamp

Seo Website

One City Website Revamp

One City iOnemehmeh Contest

Facebook Application Graphic Design Social Media Campaign

One City iOnemehmeh Facebook Application - pg 1

Facebook Application Graphic Design Social Media Campaign

One City iOnemehmeh Facebook Application – pg 1

One City iOnemehmeh Facebook Application - pg2

Facebook Application Graphic Design Social Media Campaign

One City iOnemehmeh Facebook Application – pg 2

FPKL Year End Appreciation Night 2014

Graphic Design

FPKL Year End Appreciation Night 2014

Graphic Design

FPKL Year End Appreciation Night 2014

The 14th KL Tower International Jump Malaysia 2014

Social Media Video

The 14th KL Tower International Jump Malaysia

Social Media Video

The 14th KL Tower International Jump Malaysia 2014

Note: Click the HD feature & fullscreen options on FB video player for better viewing.

FPKL 2014 FIFA World Cup Brazil Contest

Facebook Application Graphic Design Social Media Campaign

World Cup Trivia Contest (Stage One)

Facebook Application Graphic Design Social Media Campaign

Each day for 10 days, a new trivia question will be revealed.

World Cup Trivia Contest (Stage One) - Day 9 Trivia

Facebook Application Graphic Design Social Media Campaign

World Cup Trivia Contest (Stage One) – Day 9 Trivia

World Cup Trivia Contest (Stage Two) - Predict the Champion

Facebook Application Graphic Design Social Media Campaign

World Cup Trivia Contest (Stage Two) – Predict the Champion

FPKL Bi-Monthly Newsletter

Newsletter

Fraser Times Issue 37

Newsletter

Planned & produced the content of the newsletter. Minimum 200 copies were printed in-house each issue for distribution to the guest rooms.

Download Fraser Times Issue 37

Fraser Times Issue 38

Newsletter

Planned & produced the content of the newsletter. Minimum 200 copies were printed in-house each issue for distribution to the guest rooms.

Download Fraser Times Issue 38

MH17 Tragedy

Graphic Design Photography Social Media

MH17 Tragedy - Flags were Flown at Half Mast

Graphic Design Photography Social Media

Photograph of the Malaysia, Kuala Lumpur Federal Territory & Fraser Place Kuala Lumpur flags flown at half mast as mark of respect for MH17 victims. Photo captions were later added to the photo using Photoshop.

Photograph was shot using Canon EOS 600D with the EF-S 18-55 MM F3.5-5.6 IS II Lens

One Minute of Silence

Graphic Design Photography Social Media

Malaysia’s government has declared a national day of mourning on Friday, August 22. We will fly national flag at half-mast as a mark of respect for those who perished in the #MH17 tragedy and a minute’s silence anytime in memory of the crash victims will be observed from 10.45am to 11.30am

Prayer for MH17

Graphic Design Photography Social Media

For one minute, let’s all pay our last respect for the victims of Malaysia Airlines Flight MH17
#MH17

The Best of Malaysia Awards 2014

Photography Social Media

Winner - Expatriate Lifestyle The Best of Malaysia Awards 2014

Photography Social Media

Photographs were shot using Canon EOS 600D with the EF-S 18-55 MM F3.5-5.6 IS II Lens

FPKL CSR – Ephratha Home

CSR Press Release

FPKL CSR - Ephratha Home

CSR Press Release

Planned, organised & coordinated the Ephratha Home CSR program, which included identifying suitable homes according to company’s direction, sourcing for donation items according to budget allocated, planning of the event day itinerary (including a suprise birthday cake for Ephratha Home founder Pastor Christina Soosai), photography, press releases & social media posting to Fraser Place Kuala Lumpur’s Facebook page.

Press Releases:
The Star – 31 October 2014
New Straits Times – 29 October 2014

Dorsett Stay and Win Photo Contest

Facebook Application Graphic Design Social Media Campaign

Dorsett Stay and Win Photo Contest

Facebook Application Graphic Design Social Media Campaign

Dorsett Stay and Win Photo Contest 2013 – Facebook Application

Dorsett Web in Travel 2012

Social Media Video

Dorsett Web in Travel 2012

Social Media Video

Mr Philip Schaetz – Dorsett Hospitality International at WIT 2012

Youtube Link

FPKL CSR – Nuri Home

CSR

FPKL CSR - Nuri Home

CSR

Planned, organised & coordinated the Nuri Home CSR program, which included identifying suitable homes according to company’s direction, sourcing for donation items according to budget allocated, planning of the event day itinerary, photography & social media posting to Fraser Place Kuala Lumpur’s Facebook page.

New Year 2014 Fireworks Display at KLCC Park

Photography

New Year 2014 Fireworks Display at KLCC Park

Photography

My first fireworks photography using Canon EOS 600D with the EF-S 18-55 MM F3.5-5.6 IS II Lens, Manual & Bulb setting mode.

Location: KLCC Park, New Year 2014 celebration

Thaipusam 2014 – Chariots and Street Processions

Photography

Thaipusam 2014 - Chariots and Street Processions

Photography

Thaipusam festival lasts for 3 days, beginning with the 15km procession of a chariot containing a statue of Lord Murugan from Sri Maha Mariamman Temple in Chinatown out to Batu Caves. I was among thousands of crowd and taken some photos of the chariot procession from Jalan Ampang, through Jalan Munshi Abdullah, Jalan Dang Wangi and Jalan Raja Laut.

Photograph was shot using Canon EOS 600D with the EF-S 18-55 MM F3.5-5.6 IS II Lens

Santa and Satarinas Visit to KL Media Houses 2012

Social Media Video

Dorsett Hospitality International Santa and Satarinas Visit to KL Media Houses 2012

Social Media Video

Dorsett Hospitality International Santa and Santarinas Christmas visit to Kuala Lumpur media houses.

Youtube Link
Facebook Link

Work Experiences

June 2024 - Present

The Ascott Limited, Malaysia

Assistant Director of Digital Marketing

As Assistant Director of Digital Marketing at The Ascott Limited, I lead SEO, SEM and Metasearch campaigns. With over 10 years of experience, I drive brand growth, enhance customer engagement, and optimize ROI with data-driven strategies. Connect to explore digital marketing excellence.

July 2022 - June 2024

PARKROYAL COLLECTION & Pan Pacific Serviced Suites Kuala Lumpur

Digital Marketing Manager

Managed a combined digital advertising budget and successfully executed the pre-opening digital campaigns for both PARKROYAL COLLECTION Kuala Lumpur (1 June 2022) and Pan Pacific Serviced Suites Kuala Lumpur (1 September 2022).

★ Managing digital marketing activities alongside Corporate Digital Marketing Team, which include Search Engine Optimisation (SEO), Search Engine Marketing (Pay-per-Click, Display, Search, Remarketing, Social), Expedia TravelAds
★ Prepared website content prior to hotels opening and maintaining the content with a powerful content management system, Adobe Experience Manager (AEM)
★ Set-up hotels social media channels (Google My Business, Meta, Instagram, TripAdvisor) and Google Analytics
★ Set-up online maps (Google map, Bing map, Grab App, Waze)
★ Elected as President for Engagement Champion Club 2023 to run associates events and activities

Achievement:
★ Launched hotels new websites
★ Paid advertising Return of Ad Spend (ROAS) - 9:1 and above

April 2021 - July 2022

Desaru Development Holdings One Sdn Bhd

Digital Marketing Manager

Drive all digital and social media activities, which include content and advertising on Google ads, display ads, LinkedIn, Facebook, and Instagram. Managed web development agencies & website content, supervised social media manager & oversee social media channels from content planning to execution.

Achievement:
★ Conceptualised and lead the development of the new integrated destination website with integration of booking engines for waterpark, hotels and golf club.

Properties involved; One&Only Desaru Coast, Anantara Desaru Coast Resort & Villas, The Westin Desaru Coast Resort, Hard Rock Hotel Desaru Coast, Adventure Waterpark Desaru Coast, The Els Club Desaru Coast.

July 2020 - March 2021

Eastin Hotel Kuala Lumpur

Digital Marketing Manager & Marcom

Oversee all PR, digital marketing and communication activities. Responsible for strategising, managing & building comprehensive digital marketing plans & promotions with special offers to drive incremental business in all areas of the hotel, including rooms, restaurants, weddings & function spaces. Manage the hotel website content & optimise hotel online presence. I am also responsible for managing the hotel’s social media channels, Facebook, Instagram & Twitter, highlighting critical reviews & provide the hotel management with updates on the hotel's reputation on these sites.

Achievements:
★ Hotel Instagram followers’ growth of more than 400% in 1 day through collaboration with Gen Halilintar (Youtubers with over 100 million followers on Youtube, Instagram, TikTok)
★ Revamped hotel group and hotel website with refreshed content and photos
★ Spearheaded and completed the hotel new photography and videography
★ Collaborated & sponsored venue for Amaris MyTart in their Infaq Ramadhan CSR Programme, with coverage of over 20 media, press, influencers, bloggers, celebrities and TV
★ Collaborated with online media platforms (Eat Travel Love, Air Asia, Lazada, Tatler Dining, AstroGo Shop, etc) to promote room & F&B offers
★ Hosted hotel stay and training venue for UiTM Vendetta team in the PVP Esports Campus MLBB Championships 2020, SEA region (1st runner up).

November 2018 - June 2020

Capri by Fraser Kuala Lumpur

Marketing & Communications Manager

(Rebranded Capri by Fraser Kuala Lumpur to Invito Hotel & Residence in Bangsar South on 1 October 2019)

Drive all Marketing & Communications and digital activities which include, review & update corporate/ marketing communication guidelines & collaterals; plan and execute print/online collaterals & marketing strategies; manages property website & social media channels content; create & execute comprehensive advertising/ public relations plan and property events; supervise marketing coordinator and freelance designer.

★ Worked closely with appointed SEO/SEM agency to plan the execution of digital campaigns & keyword buys
★ Analyse & summarise digital marketing reports for DOSM and GM while ensuring a healthy ROI
★ Supported radio ads advertising & managed Out of Home Advertising campaign to create brand awareness
★ Partnership with UOA Group & banks for room & F&B offers
★ Collaborated with online media platforms (TimeOut KL, ExpatGO, Grab Rewards) to promote room & F&B offers
★ Developed, managed and coordinated print production of collateral & sales material
★ Responsible for brand consistency across all communication platforms
★ Coordinated & managed hotel new photography for rooms, meeting & F&B

Achievements:
★ Launched the newly rebranded Invito Hotel & Residence in Bangsar South on 1 October 2019.
★ Launched Invito new website and social media channels

January 2017 - November 2018

Le Meridien Kuala Lumpur

Digital Marketing Manager

Responsible to strategize, manage & build digital marketing plans & promotions with special offers to drive incremental business in all areas of the hotel, including rooms, restaurants, weddings & function spaces. Leverage proprietary database of the hotel, SPG Rewards & Marriott International. Manage the hotel website content & optimize hotel’s presence on the web. I am also responsible to respond to the hotel’s reviews on TripAdvisor, SPG Reviews, Facebook Review & Google Review, highlight critical reviews & provide the hotel management with updates on the hotel's reputation on these sites. Prepared the content for hotel website revamp.

Reporting, Strategies & Analysis
★ Driving web revenue for retail segment
★ Generate reports from internal & external online channels
★ Read monthly reports, identify market trends, analyse business performance & develop appropriate action plans aligned with goals
★ Measure conversion of campaigns & offers, analyse market reactions & re-strategize marketing efforts

Search Engine Optimisation
★ Working closely with appointed SEO Agency
★ Monitoring keyword performances monthly

Display Media Campaign
★ Determine digital campaigns to be established - paid/search engine marketing
★ Identify hotel’s need periods & display campaigns by tapping into Divisional & Regional resources
★ Working closely with Media Agency to maximise keywords buy

Other responsibility includes responding to every query from fans who engages with the hotel's content, engage with the fans & produce content that will reflect in high engagement between the fan & the page. The content is not only limited to images but includes Facebook & Instagram Ads for the hotel's social media campaigns.

Responsible for hotel's email & SMS marketing execution & set best practices on how the visuals & copy are best used for email/ SMS marketing purposes.

Communications & Public Relations
★ Work closely with regional marketing team to develop promotional campaigns & marketing initiatives.
★ Engages in media relations by actively managing professional relationships with local & regional media/ influencers that benefit the hotel.
★ Ensure hotel & brand standards are adhered to in all written forms of communication, either issued by the hotel or the media including guestroom collateral, in-room TV system, restaurants collateral & public area brochure.
★ Produce press releases in a timely manner, pitch press releases & feature ideas to media.

December 2014 - December 2015

MCT BERHAD

Assistant Manager, Social Media

Responsible to lead, planning, implementing, tracking & optimizing the digital marketing & social media campaigns across all digital channels for Property & Mall Marketing Division. Build social media calendar, post content, advertising & promotion campaigns across social media platforms & completed website revamp.

Property Division:
★ Oversee the social media & digital marketing initiatives for three marketing teams (CyberSouth, Reo Suite, LakeFront)
★ Monitored & managed MCT Berhad's Facebook page for its audience feedback, engagement & reviews
★ Oversee the development of online contents for MCT Berhad's Facebook page
★ Led MCT's website revamping exercise which involved PR agencies, digital agencies and inter-department collaboration between the Project, Architect, Marketing, Human Resource, Communications & Legal Teams to acquire complete content for the new website
★ Provided support roles to properties marketing teams during project launches

Mall Marketing Division:
★ Performed various tasks ranging from planning to execution of the social media calendar, post content, advertising & implemented viral promotion campaigns across all business units (hotel, cinema, fitness centre, restaurant, mall tenants & office tenants)
★ Led & successfully launched One City's website revamping exercise which involved inter-department collaboration between Marketing, Leasing, Human Resource & Legal Teams to acquire complete content for the new website along with effective SEO keywords implementation
★ Provided support roles to Advertising & Promotions team for all events type

Achievement:
★ Grew One City Facebook Page “Likes" from 4200 to over 11,000 & “Visits” from 0 to over 85,000 (organic).

November 2013 - December 2014

FRASER PLACE KUALA LUMPUR

Marketing Manager

Marketing and communications responsibilities:
★ Prepared yearly marketing plan and marketing budget
★ Handled editorial tasks - press releases, in-house collateral, bi-monthly newsletter, brochures, articles & advertisements
★ Single-handedly organised bi-monthly outings/activities for long stay guests
★ Official photographer for company's events, equipped with Canon 600D DSLR camera
★ Collaborated with external partners to plan and execute joint promotions and media exposures

Social media and digital marketing responsibilities:
★ Managed company's online reputation on TripAdvisor by responding to travellers' reviews
★ Tracked and analysed audience feedback, engagement, keywords people used to discuss about company & identify influencers/ bloggers to developed contents for social media sites (Facebook, Twitter, Foursquare, etc)
★ Initiated and successfully executed various social media campaigns/ contest to increase engagement level. E.g. World Cup 2014 Facebook Contest and Christmas Eve Like & Win Facebook Contest
★ Initiated and maintained company's email database for long stay guests using MailChimp
★ Managed company's website content including news, articles, photographs,promotions & etc
★ Completed company's website revamption exercise

Achievement:
★ Certificate of Excellence 2014 by TripAdvisor
★ Travellers’ Choice Award 2014 by TripAdvisor
★ Best of Blue Fellowship Award for Outstanding Hotel Partner Award 2014 by Booking.com
★ Best Serviced Residence 2014 by Best of Malaysia Travel Award

October 2012 - November 2013

DORSETT HOSPITALITY INTERNATIONAL

Assistant Social Media Manager

★ Initiated & implemented group wide (corporate & hotels) social media campaigns & advertisement via Facebook, LinkedIn, Twitter, blog, Weibo, Sina blog and EDM (electronic direct mailer)
★ Initiated & implemented hotel's social media best practice in online content creation, online reputation monitoring & management, leads generation and crisis management
★ Trained top management and staffs for all five hotels in Malaysia on social media marketing, influencer engagement, social media outreach, audience feedback and online reputation management.
★ Monitored corporate and hotels online reputation on TripAdvisor, Qunar, Agoda, Ctrip,Booking.com, Expedia, Hotels.com, Dianping, Facebook, Twitter, Foursquare, Linkedin, Google+, Youtube, Pinterest and Klout, for brand mentions, negative comments and sales opportunities.
★ Tracked and analysed audience feedback, engagement, keywords people used to discuss about company & identify influencers/ bloggers to developed contents for blog and social media sites (Facebook, Twitter, Foursquare, etc)
★ Initiated and maintained company's email database of more than 13,000 subscribers using MailChimp to send out on-going promotions and news, cost free

Achievement:
★ Grew Facebook Page “Likes” from 10,000 fans to over 13,000 fans organically within a year.
★ Savings of USD20,000 for developing in-house hotel room & dining reservation Facebook applications.

May 2011 - October 2012

POWER SUCCESS MARKETING

Trainer, Web Developer & Social Media Manager

Conducted trainings and assisted lead trainer during the facilitation of workshop/training.

Trainings/ workshop done:
★ Trained more than 100 participants on Graphic Design Using Adobe Photoshop CSS, “D.I.Y. Website Builder” 1-Day workshop, “Branding for Business” 1-Day workshop, “Internet Marketing with Wordpress.com” 2-Days workshop & “Internet Marketing and Facebook Application“ 2-Days workshop.

March 2009 - September 2011

CIMB WEALTH ADVISORS BHD

Agency Supervisor

Focused on educating & providing total financial solution incorporating wealth creation, wealth protection and wealth preservation for clients.

★ Advised clients on their financial plan and ensure client's investments targets are met

★ Advised clients on their wealth protection plan to ensure clients has adequate life and medical coverage for their household

Awards Received:
★ 1st Runner Up - Quality Business Award 2009 in Best Managed Redemption Unit Trust Consultant (Round 4) category

June 2006 - September 2011

COSWAY (M) SDN BHD

Cosway Stockist

Responsible of the daily sales operation and customer service involving various services and products range such as health supplements, personal care, beauty care, household, car care, electrical, organic food, beverages and slimming wear. Maintained healthy store inventory by conducting periodic and monthly stock check. Organized monthly product and business opportunity trainings for members. Prepared & compiled weekly & monthly sales reports for parent company perusal.

Achievement:
★ Maintained a near zero discrepancies for store inventory and generated an average of RM360,000 to RM500,000 annual sales revenue.

Education

September 2020 (Ongoing)

Master of Business Administration

University of Sunderland

April 2016

Digital Marketing Certification

Digital Marketer HQ (online)

June 2000 - May 2003

Bachelor Degree (Honours) of IT (Software Engineering)

Multimedia University, Cyberjaya

June 1998 - May 2000

Pre-University

Inti International College, Penang

References

  • I found him to be consistently pleasant, tackling all assignments with dedication and a smile. Besides being a joy to work with, Anthony is very committed to his job and presented numerous creative social media initiatives. He is ever willing to share his expertise with his peers both at corporate level and hotel specific. He has successfully developed several social media strategies that have resulted in cost savings and effectively delivered results.

    Certainly Anthony did an excellent job in this position and was an asset to our organization during his tenure with the group. He can work independently and is able to effectively multitask to ensure that all projects are completed in a timely manner.

    Anthony was always willing to offer his assistance and had an excellent rapport with this teammates, not only in the Regional Office in Kuala Lumpur but also with his colleagues based in our portfolio of hotels located in Malaysia, China, Singapore and Hong Kong, with many constituents served by our office including clients, employers, and other professional organizations.

    I highly recommend Anthony for employment. He is a team player and would make a great asset to any organization.

    Kattie Hoo Dorsett Hospitality International, Director of Marketing Communications
  • Focus and detail. That's Anton! He is a great thinker and really good in Marketing. He knows what he wants and know what he is doing.

    Great listener and "member lepak"!

    Mohd Yahya Hamsain SuperChampZ Academy, Head of Interactive Marketing & Strategic Planning

Contact Me

Feel free to contact me