I'm Anthony Wee, CeMC®

Digital Strategist ► Social Media Marketer ► Brand Storyteller ► Digital Marketing

  • Address 7, Jln Alam Putra 3A/1, Tmn Alam Putra, 43300 Seri Kembangan, Selangor
  • E-mail
  • Phone 016-2130948
  • Project/Job Hunt Yes

Download Anthony's Resume

Hello! I am an agile social media manager proficient with digital tools and technologies, with a track record of creating and implementing successful digital and social media campaigns. Keep up-to-date with constantly evolving technologies in online social networking, digital space and web search tools to work closely with clients and stakeholders to create innovative, effective campaigns.

With over 15 years of business and corporate experiences in retail business and social media, I have developed special interest in online marketing, social media marketing and training. I trained over a hundred of participants consisting of primary and secondary students, entrepreneurs, business owners and executives. Topics that I taught include social media marketing, online marketing, website building using WordPress, computer basic and application for adults and computer for children.

I graduated with Bachelor of Information Technology (Honours) in Software Engineering from Multimedia University, Cyberjaya. I was also accredited as a Certified eMarketing Consultant (CeMC®) by Internet Marketing Standard Board, Australia; and Certified Social & Community Manager by Digital Marketer, Texas.

Professional Skills

Facebook Application
Social Media Marketing & Advertising
Online Reputation Management
Crisis Management
Email Marketing
Video Marketing
After Effects
Press Release


I’m Anthony Wee CeMC®


I'm Anthony Wee CeMC®

Anthony Wee CeMC® Resume

MCT Website Revamp

Seo Website

MCT Website Revamp

MCT Website Revamp

One City Website Revamp

Seo Website

One City Website Revamp

One City Website Revamp

FPKL Year End Appreciation Night 2014

Graphic Design

FPKL Year End Appreciation Night 2014

FPKL Year End Appreciation Night 2014

FPKL CSR – Ephratha Home

CSR Press Release

FPKL CSR - Ephratha Home

Planned, organised & coordinated the Ephratha Home CSR program, which included identifying suitable homes according to company’s direction, sourcing for donation items according to budget allocated, planning of the event day itinerary (including a suprise birthday cake for Ephratha Home founder Pastor Christina Soosai), photography, press releases & social media posting to Fraser Place Kuala Lumpur’s Facebook page.

Press Releases:
The Star – 31 October 2014
New Straits Times – 29 October 2014

FPKL CSR – Nuri Home


FPKL CSR - Nuri Home

Planned, organised & coordinated the Nuri Home CSR program, which included identifying suitable homes according to company’s direction, sourcing for donation items according to budget allocated, planning of the event day itinerary, photography & social media posting to Fraser Place Kuala Lumpur’s Facebook page.

New Year 2014 Fireworks Display at KLCC Park


New Year 2014 Fireworks Display at KLCC Park

My first fireworks photography using Canon EOS 600D with the EF-S 18-55 MM F3.5-5.6 IS II Lens, Manual & Bulb setting mode.

Location: KLCC Park, New Year 2014 celebration

Thaipusam 2014 – Chariots and Street Processions


Thaipusam 2014 - Chariots and Street Processions

Thaipusam festival lasts for 3 days, beginning with the 15km procession of a chariot containing a statue of Lord Murugan from Sri Maha Mariamman Temple in Chinatown out to Batu Caves. I was among thousands of crowd and taken some photos of the chariot procession from Jalan Ampang, through Jalan Munshi Abdullah, Jalan Dang Wangi and Jalan Raja Laut.

Photograph was shot using Canon EOS 600D with the EF-S 18-55 MM F3.5-5.6 IS II Lens

Work Experience

January 2017 - Present

Le Meridien Kuala Lumpur

Digital Marketing Manager

Responsible to strategize, manage and build digital marketing plans and promotions with special offers to drive incremental business in all areas of the hotel, including rooms, restaurants, weddings and function spaces. Manage the hotel website content and optimize hotel’s presence on the web. I am also responsible to respond to the hotel’s reviews on TripAdvisor, SPG Reviews, Facebook Review and Google Review. Other responsibility includes responding to queries from fans who engages with the hotel’s content and engages with the fans, and produce social media content that reflect high engagement and is not only limited to images but includes Facebook and Instagram Ads for the hotel's social media campaigns.

Reporting, Strategies & Analysis
★ Driving web revenue for retail segment
★ Generate reports from internal & external online channels
★ Read monthly reports, identify market trends, analyze business performance & develop appropriate action plans aligned with goals
★ Measure conversion of campaigns & offers, analyze market reactions & re-strategize marketing efforts

Search Engine Optimization
★ Working closely with appointed SEO Agency
★ Monitoring keyword performances monthly

Display Media Campaign
★ Determine digital campaigns to be established - paid/search engine marketing
★ Identifying hotel’s need periods to be supported by display campaigns
★ Working closely with Media Agency to maximize buys
★ Tapping into Divisional & Regional resources

Provide additional support in both the hotel’s Marketing and Public Relations efforts. My tasks during my tenure with the hotel includes conducting media reviews for festive F&B periods, writing press releases and advertising copies, crafting sales and promotional design for the hotels including flyers, video production for promotional activities and distribution of promotional efforts through email marketing campaigns. I am to also ensure the digital display screens content are accurate and not out of date.

December 2014 - December 2015


Assistant Manager, Social Media

Responsible to lead, plan, implement, track & optimize the digital marketing & social media campaigns across all digital channels for Property & Mall Marketing Division.

Property Division:
★ Oversee the social media & digital marketing initiatives for three marketing teams (CyberSouth, Reo Suite, LakeFront)
★ Monitored & managed MCT Berhad's Facebook page for its audience feedback, engagement & reviews
★ Oversee the development of online contents for MCT Berhad's Facebook page
★ Leaded MCT's website revamption exercise which involved PR agengies, digital agencies and inter-department collaboration between the Project, Architect, Marketing, Human Resource, Communications & Legal Teams to acquire complete content for the new website
★ Provided support roles to properties marketing teams during project launches

Mall Marketing Division:
★ Performed various tasks ranging from planning to execution of the social media calendar, post content, advertising & implemented viral promotion campaigns across all business units (hotel, cinema, fitness centre, restaurant, mall tenants & office tenants)
★ Leaded & successfully launched One City's website revamption exercise which involved inter-department collaboration between Marketing, Leasing, Human Resource & Legal Teams to acquire complete content for the new website
★ Provided support roles to Advertising & Promotions team for all events type

★ Grew One City Facebook Page “Likes" from 4200 to over 11,000 & “Visits” from 0 to over 85,000 (organic).

November 2013 - December 2014


Marketing Manager

Marketing and communications responsibilities:
★ Prepared yearly marketing plan and marketing budget
★ Handled editorial tasks - press releases, in-house collateral, bi-monthly newsletter, brochures, articles & advertisements
★ Single-handedly organised bi-monthly outings/activities for long stay guests
★ Official photographer for company's events, equipped with Canon 600D DSLR camera
★ Collaborated with external partners to plan and execute joint promotions and media exposures

Social media and digital marketing responsibilities:
★ Managed company's online reputation on TripAdvisor by responding to travellers' reviews
★ Tracked and analysed audience feedback, engagement, keywords people used to discuss about company & identify influencers/ bloggers to developed contents for social media sites (Facebook, Twitter, Foursquare, etc)
★ Initiated and successfully executed various social media campaigns/ contest to increase engagement level
★ Initiated and maintained company's email database for long stay guests using MailChimp
★ Managed company's website content including news, articles, photographs,promotions & etc
★ Completed company's website revamption exercise

★ Certificate of Excellence 2014 by TripAdvisor
★ Travellers’ Choice Award 2014 by TripAdvisor
★ Best of Blue Fellowship Award for Outstanding Hotel Partner Award 2014 by
★ Best Serviced Residence 2014 by Best of Malaysia Travel Award

October 2012 - November 2013


Assistant Social Media Manager

★ Initiated & implemented group wide (corporate & hotels) social media campaigns & advertisement via Facebook, LinkedIn, Twitter, blog, Weibo, Sina blog and EDM (electronic direct mailer)
★ Initiated & implemented hotel's social media best practice in online content creation, online reputation monitoring & management, leads generation and crisis management
★ Trained top management and staffs for all five hotels in Malaysia on social media marketing, influencer engagement, social media outreach, audience feedback and online reputation management.
★ Monitored corporate and hotels online reputation on TripAdvisor, Qunar, Agoda, Ctrip,, Expedia,, Dianping, Facebook, Twitter, Foursquare, Linkedin, Google+, Youtube, Pinterest and Klout, for brand mentions, negative comments and sales opportunities.
★ Tracked and analysed audience feedback, engagement, keywords people used to discuss about company & identify influencers/ bloggers to developed contents for blog and social media sites (Facebook, Twitter, Foursquare, etc)
★ Initiated and maintained company's email database of more than 13,000 subscribers using MailChimp to send out on-going promotions and news, cost free

★ Grew Facebook Page “Likes” from 10,000 fans to over 13,000 fans organically within a year.
★ Savings of USD20,000 for developing in-house hotel room & dining reservation Facebook applications.

May 2011 - October 2012


Trainer, Web Developer & Social Media Manager

Conducted trainings and assisted lead trainer during the facilitation of workshop/training.

Trainings/ workshop done:
★ Trained more than 100 participants on Graphic Design Using Adobe Photoshop CSS, “D.I.Y. Website Builder” 1-Day workshop, “Branding for Business” 1-Day workshop, “Internet Marketing with” 2-Days workshop & “Internet Marketing and Facebook Application“ 2-Days workshop.

March 2009 - September 2011


Agency Supervisor

Focused on educating & providing total financial solution incorporating wealth creation, wealth protection and wealth preservation for clients.

★ Advised clients on their financial plan and ensure client's investments targets are met

★ Advised clients on their wealth protection plan to ensure clients has adequate life and medical coverage for their household

Awards Received:
★ 1st Runner Up - Quality Business Award 2009 in Best Managed Redemption Unit Trust Consultant (Round 4) category

June 2006 - September 2011


Cosway Stockist

Responsible of the daily sales operation and customer service involving various services and products range such as health supplements, personal care, beauty care, household, car care, electrical, organic food, beverages and slimming wear. Maintained healthy store inventory by conducting periodic and monthly stock check. Organized monthly product and business opportunity trainings for members. Prepared & compiled weekly & monthly sales reports for parent company perusal.

★ Maintained a near zero discrepancies for store inventory and generated an average of RM360,000 to RM500,000 annual sales revenue.


April 2016

Digital Marketing Certification

Digital Marketer HQ (online)

June 2000 - May 2003

Bachelor Degree (Honours) of IT (Software Engineering)

Multimedia University, Cyberjaya

June 1998 - May 2000


Inti International College, Penang


  • I found him to be consistently pleasant, tackling all assignments with dedication and a smile. Besides being a joy to work with, Anthony is very committed to his job and presented numerous creative social media initiatives. He is ever willing to share his expertise with his peers both at corporate level and hotel specific. He has successfully developed several social media strategies that have resulted in cost savings and effectively delivered results.

    Certainly Anthony did an excellent job in this position and was an asset to our organization during his tenure with the group. He can work independently and is able to effectively multitask to ensure that all projects are completed in a timely manner.

    Anthony was always willing to offer his assistance and had an excellent rapport with this teammates, not only in the Regional Office in Kuala Lumpur but also with his colleagues based in our portfolio of hotels located in Malaysia, China, Singapore and Hong Kong, with many constituents served by our office including clients, employers, and other professional organizations.

    I highly recommend Anthony for employment. He is a team player and would make a great asset to any organization.

    Kattie Hoo Dorsett Hospitality International, Director of Marketing Communications
  • Focus and detail. That's Anton! He is a great thinker and really good in Marketing. He knows what he wants and know what he is doing.

    Great listener and "member lepak"!

    Mohd Yahya Hamsain SuperChampZ Academy, Head of Interactive Marketing & Strategic Planning

Contact Me

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