Hello
I'm Anthony Wee, CeMC®
Digital Strategist ► Public Relations ► Brand Storyteller ► Digital Marketing
- Location Kuala Lumpur, Malaysia
- E-mail anthonywee19 [@] gmail [.] com
- Yes
Hello! I am an agile digital and social media manager proficient with digital tools and technologies, with a track record of creating and implementing successful digital and social media campaigns. Keep up-to-date with constantly evolving technologies in online social networking, digital space and web search tools to work closely with clients and stakeholders to create innovative, effective campaigns.
With over 19 years of business and corporate experience in retail business and social media, I have developed a special interest in online marketing, social media marketing and training. I trained over a hundred participants consisting of primary and secondary students, entrepreneurs, business owners and executives. Topics that I taught include social media marketing, online marketing, website building using WordPress, computer basic and application for adults and computer for children.
A graduate from the University of Sunderland, UK, I was awarded the Master of Business Administration (Merit). I graduated with a Bachelor of Information Technology (Honours) in Software Engineering from Multimedia University, Cyberjaya. I was also accredited as a Certified eMarketing Consultant (CeMC®) by Internet Marketing Standard Board, Australia; and Certified Social & Community Manager by Digital Marketer, Texas.
Professional Skills
Portfolio
Sky Palace 食唯天 – Rock in the Skies Food & Music Event
Facebook Application Photography Social Media Social Media Campaign Video
Work Experience
July 2022 - Present
PARKROYAL COLLECTION & Pan Pacific Serviced Suites Kuala Lumpur
Digital Marketing Manager
Managed a combined digital advertising budget and successfully executed the pre-opening digital campaigns for both PARKROYAL COLLECTION Kuala Lumpur (1 June 2022) and Pan Pacific Serviced Suites Kuala Lumpur (1 September 2022).
★ Managing digital marketing activities alongside Corporate Digital Marketing Team, which include Search Engine Optimisation (SEO), Search Engine Marketing (Pay-per-Click, Display, Search, Remarketing, Social), Expedia TravelAds
★ Prepared website content prior to hotels opening and maintaining the content with a powerful content management system, Adobe Experience Manager (AEM)
★ Set-up hotels social media channels (Google My Business, Meta, Instagram, TripAdvisor) and Google Analytics
★ Set-up online maps (Google map, Bing map, Grab App, Waze)
★ Elected as President for Engagement Champion Club 2023 to run associates events and activities
Achievement:
★ Launched hotels new websites
★ Paid advertising Return of Ad Spend (ROAS) - 9:1 and above
Drive all digital and social media activities, which include content and advertising on Google ads, display ads, LinkedIn, Facebook, and Instagram. Managed web development agencies & website content, supervised social media manager & oversee social media channels from content planning to execution.
Achievement:
★ Conceptualised and lead the development of the new integrated destination website with integration of booking engines for waterpark, hotels and golf club.
Properties involved; One&Only Desaru Coast, Anantara Desaru Coast Resort & Villas, The Westin Desaru Coast Resort, Hard Rock Hotel Desaru Coast, Adventure Waterpark Desaru Coast, The Els Club Desaru Coast.
Oversee all PR, digital marketing and communication activities. Responsible for strategising, managing & building comprehensive digital marketing plans & promotions with special offers to drive incremental business in all areas of the hotel, including rooms, restaurants, weddings & function spaces. Manage the hotel website content & optimise hotel online presence. I am also responsible for managing the hotel’s social media channels, Facebook, Instagram & Twitter, highlighting critical reviews & provide the hotel management with updates on the hotel's reputation on these sites.
Achievements:
★ Hotel Instagram followers’ growth of more than 400% in 1 day through collaboration with Gen Halilintar (Youtubers with over 100 million followers on Youtube, Instagram, TikTok)
★ Revamped hotel group and hotel website with refreshed content and photos
★ Spearheaded and completed the hotel new photography and videography
★ Collaborated & sponsored venue for Amaris MyTart in their Infaq Ramadhan CSR Programme, with coverage of over 20 media, press, influencers, bloggers, celebrities and TV
★ Collaborated with online media platforms (Eat Travel Love, Air Asia, Lazada, Tatler Dining, AstroGo Shop, etc) to promote room & F&B offers
★ Hosted hotel stay and training venue for UiTM Vendetta team in the PVP Esports Campus MLBB Championships 2020, SEA region (1st runner up).
(Rebranded Capri by Fraser Kuala Lumpur to Invito Hotel & Residence in Bangsar South on 1 October 2019)
Drive all Marketing & Communications and digital activities which include, review & update corporate/ marketing communication guidelines & collaterals; plan and execute print/online collaterals & marketing strategies; manages property website & social media channels content; create & execute comprehensive advertising/ public relations plan and property events; supervise marketing coordinator and freelance designer.
★ Worked closely with appointed SEO/SEM agency to plan the execution of digital campaigns & keyword buys
★ Analyse & summarise digital marketing reports for DOSM and GM while ensuring a healthy ROI
★ Supported radio ads advertising & managed Out of Home Advertising campaign to create brand awareness
★ Partnership with UOA Group & banks for room & F&B offers
★ Collaborated with online media platforms (TimeOut KL, ExpatGO, Grab Rewards) to promote room & F&B offers
★ Developed, managed and coordinated print production of collateral & sales material
★ Responsible for brand consistency across all communication platforms
★ Coordinated & managed hotel new photography for rooms, meeting & F&B
Achievements:
★ Launched the newly rebranded Invito Hotel & Residence in Bangsar South on 1 October 2019.
★ Launched Invito new website and social media channels
Responsible to strategize, manage & build digital marketing plans & promotions with special offers to drive incremental business in all areas of the hotel, including rooms, restaurants, weddings & function spaces. Leverage proprietary database of the hotel, SPG Rewards & Marriott International. Manage the hotel website content & optimize hotel’s presence on the web. I am also responsible to respond to the hotel’s reviews on TripAdvisor, SPG Reviews, Facebook Review & Google Review, highlight critical reviews & provide the hotel management with updates on the hotel's reputation on these sites. Prepared the content for hotel website revamp.
Reporting, Strategies & Analysis
★ Driving web revenue for retail segment
★ Generate reports from internal & external online channels
★ Read monthly reports, identify market trends, analyse business performance & develop appropriate action plans aligned with goals
★ Measure conversion of campaigns & offers, analyse market reactions & re-strategize marketing efforts
Search Engine Optimisation
★ Working closely with appointed SEO Agency
★ Monitoring keyword performances monthly
Display Media Campaign
★ Determine digital campaigns to be established - paid/search engine marketing
★ Identify hotel’s need periods & display campaigns by tapping into Divisional & Regional resources
★ Working closely with Media Agency to maximise keywords buy
Other responsibility includes responding to every query from fans who engages with the hotel's content, engage with the fans & produce content that will reflect in high engagement between the fan & the page. The content is not only limited to images but includes Facebook & Instagram Ads for the hotel's social media campaigns.
Responsible for hotel's email & SMS marketing execution & set best practices on how the visuals & copy are best used for email/ SMS marketing purposes.
Communications & Public Relations
★ Work closely with regional marketing team to develop promotional campaigns & marketing initiatives.
★ Engages in media relations by actively managing professional relationships with local & regional media/ influencers that benefit the hotel.
★ Ensure hotel & brand standards are adhered to in all written forms of communication, either issued by the hotel or the media including guestroom collateral, in-room TV system, restaurants collateral & public area brochure.
★ Produce press releases in a timely manner, pitch press releases & feature ideas to media.
Responsible to lead, planning, implementing, tracking & optimizing the digital marketing & social media campaigns across all digital channels for Property & Mall Marketing Division. Build social media calendar, post content, advertising & promotion campaigns across social media platforms & completed website revamp.
Property Division:
★ Oversee the social media & digital marketing initiatives for three marketing teams (CyberSouth, Reo Suite, LakeFront)
★ Monitored & managed MCT Berhad's Facebook page for its audience feedback, engagement & reviews
★ Oversee the development of online contents for MCT Berhad's Facebook page
★ Led MCT's website revamping exercise which involved PR agencies, digital agencies and inter-department collaboration between the Project, Architect, Marketing, Human Resource, Communications & Legal Teams to acquire complete content for the new website
★ Provided support roles to properties marketing teams during project launches
Mall Marketing Division:
★ Performed various tasks ranging from planning to execution of the social media calendar, post content, advertising & implemented viral promotion campaigns across all business units (hotel, cinema, fitness centre, restaurant, mall tenants & office tenants)
★ Led & successfully launched One City's website revamping exercise which involved inter-department collaboration between Marketing, Leasing, Human Resource & Legal Teams to acquire complete content for the new website along with effective SEO keywords implementation
★ Provided support roles to Advertising & Promotions team for all events type
Achievement:
★ Grew One City Facebook Page “Likes" from 4200 to over 11,000 & “Visits” from 0 to over 85,000 (organic).
Marketing and communications responsibilities:
★ Prepared yearly marketing plan and marketing budget
★ Handled editorial tasks - press releases, in-house collateral, bi-monthly newsletter, brochures, articles & advertisements
★ Single-handedly organised bi-monthly outings/activities for long stay guests
★ Official photographer for company's events, equipped with Canon 600D DSLR camera
★ Collaborated with external partners to plan and execute joint promotions and media exposures
Social media and digital marketing responsibilities:
★ Managed company's online reputation on TripAdvisor by responding to travellers' reviews
★ Tracked and analysed audience feedback, engagement, keywords people used to discuss about company & identify influencers/ bloggers to developed contents for social media sites (Facebook, Twitter, Foursquare, etc)
★ Initiated and successfully executed various social media campaigns/ contest to increase engagement level. E.g. World Cup 2014 Facebook Contest and Christmas Eve Like & Win Facebook Contest
★ Initiated and maintained company's email database for long stay guests using MailChimp
★ Managed company's website content including news, articles, photographs,promotions & etc
★ Completed company's website revamption exercise
Achievement:
★ Certificate of Excellence 2014 by TripAdvisor
★ Travellers’ Choice Award 2014 by TripAdvisor
★ Best of Blue Fellowship Award for Outstanding Hotel Partner Award 2014 by Booking.com
★ Best Serviced Residence 2014 by Best of Malaysia Travel Award
★ Initiated & implemented group wide (corporate & hotels) social media campaigns & advertisement via Facebook, LinkedIn, Twitter, blog, Weibo, Sina blog and EDM (electronic direct mailer)
★ Initiated & implemented hotel's social media best practice in online content creation, online reputation monitoring & management, leads generation and crisis management
★ Trained top management and staffs for all five hotels in Malaysia on social media marketing, influencer engagement, social media outreach, audience feedback and online reputation management.
★ Monitored corporate and hotels online reputation on TripAdvisor, Qunar, Agoda, Ctrip,Booking.com, Expedia, Hotels.com, Dianping, Facebook, Twitter, Foursquare, Linkedin, Google+, Youtube, Pinterest and Klout, for brand mentions, negative comments and sales opportunities.
★ Tracked and analysed audience feedback, engagement, keywords people used to discuss about company & identify influencers/ bloggers to developed contents for blog and social media sites (Facebook, Twitter, Foursquare, etc)
★ Initiated and maintained company's email database of more than 13,000 subscribers using MailChimp to send out on-going promotions and news, cost free
Achievement:
★ Grew Facebook Page “Likes” from 10,000 fans to over 13,000 fans organically within a year.
★ Savings of USD20,000 for developing in-house hotel room & dining reservation Facebook applications.
May 2011 - October 2012
POWER SUCCESS MARKETING
Trainer, Web Developer & Social Media Manager
Conducted trainings and assisted lead trainer during the facilitation of workshop/training.
Trainings/ workshop done:
★ Trained more than 100 participants on Graphic Design Using Adobe Photoshop CSS, “D.I.Y. Website Builder” 1-Day workshop, “Branding for Business” 1-Day workshop, “Internet Marketing with Wordpress.com” 2-Days workshop & “Internet Marketing and Facebook Application“ 2-Days workshop.
Focused on educating & providing total financial solution incorporating wealth creation, wealth protection and wealth preservation for clients.
★ Advised clients on their financial plan and ensure client's investments targets are met
★ Advised clients on their wealth protection plan to ensure clients has adequate life and medical coverage for their household
Awards Received:
★ 1st Runner Up - Quality Business Award 2009 in Best Managed Redemption Unit Trust Consultant (Round 4) category
Responsible of the daily sales operation and customer service involving various services and products range such as health supplements, personal care, beauty care, household, car care, electrical, organic food, beverages and slimming wear. Maintained healthy store inventory by conducting periodic and monthly stock check. Organized monthly product and business opportunity trainings for members. Prepared & compiled weekly & monthly sales reports for parent company perusal.
Achievement:
★ Maintained a near zero discrepancies for store inventory and generated an average of RM360,000 to RM500,000 annual sales revenue.
Education
September 2020 (Ongoing)
Master of Business Administration
University of Sunderland
June 2000 - May 2003
Bachelor Degree (Honours) of IT (Software Engineering)
Multimedia University, Cyberjaya
References
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I found him to be consistently pleasant, tackling all assignments with dedication and a smile. Besides being a joy to work with, Anthony is very committed to his job and presented numerous creative social media initiatives. He is ever willing to share his expertise with his peers both at corporate level and hotel specific. He has successfully developed several social media strategies that have resulted in cost savings and effectively delivered results.
Certainly Anthony did an excellent job in this position and was an asset to our organization during his tenure with the group. He can work independently and is able to effectively multitask to ensure that all projects are completed in a timely manner.
Anthony was always willing to offer his assistance and had an excellent rapport with this teammates, not only in the Regional Office in Kuala Lumpur but also with his colleagues based in our portfolio of hotels located in Malaysia, China, Singapore and Hong Kong, with many constituents served by our office including clients, employers, and other professional organizations.
I highly recommend Anthony for employment. He is a team player and would make a great asset to any organization.
Kattie Hoo Dorsett Hospitality International, Director of Marketing Communications -
Focus and detail. That's Anton! He is a great thinker and really good in Marketing. He knows what he wants and know what he is doing.
Great listener and "member lepak"!
Mohd Yahya Hamsain SuperChampZ Academy, Head of Interactive Marketing & Strategic Planning
Contact Me
Feel free to contact me
- E-mail cemc [et] anthonywee [.] com
- Phone 016-2130948
- Skype acwee8